福布斯新书:新闻业的未来之路

新闻摘要编辑:福布斯首席产品官 Levis DVorkin 刚刚出版第二本关于互联网下的新闻业的电子书《新闻业的未来之路》(The Path Forward for the News Business)。 之前,他出版一本电子书 《数字时代的福布斯新闻模式》(The FORBES Model for Journalism in the Digital Era)。福布斯是数字时代最为成功的传统媒体集团之一,而近年来它的重大变化,都是由 Levis DVorkin 所推动的。

The Path Forward for the News Business
http://www.amazon.com/Path-Forward-News-Business-ebook/dp/B00FQ0PNX8

The FORBES Model for Journalism in the Digital Era
http://www.amazon.com/The-Forbes-Model-Journalism-Digital-ebook/dp/B0088QTLP8

以下是他关于新书的文章:

Inside Forbes: The Path Forward for the News Business, My Ebook On Journalism for a New Era

Levis DVorkin

How do you make a 96-year-old magazine relevant in the era of social media? How do you do the same for an established Web site? What’s the best way for both to work together as one? For the last three years, FORBES, one of the most storied brands in American journalism, worked to answer these questions by changing the culture of publishing. We built a new kind of newsroom. We implemented a socially oriented cover strategy. We transformed a Web site into a worldwide publishing platform — for journalists and marketers, too. Along the way, we’ve learned from successes, even more from painful failures. That will continue as we tackle the single issue faced by traditional media companies and news startups alike: how to build a sustainable model for journalism as technology disrupts both the news and advertising industries.

Today, we released my second ebook on how FORBES is charting its own course, with a big assist from our ebook production and distribution partner, Vook. The Path Forward for the News Business recognizes that news is, indeed, a business and that innovative ways must be found to engage with audiences and partner with marketers. The ebook is a collection of my posts over the last 14 months, as edited by Coates Bateman and Miguel Morales, who manage our 1,200 contributors at a network level. The first ebook, The FORBES Model for Journalism in the Digital Era, talked about the beginnings of our unique content-creation model and BrandVoice, a new advertising product. Together, the ebooks detail our effort to combine the the values and standards that served FORBES so well for so long with the publishing dynamics of the digital era.

“News is, indeed, a business, and we must find innovative ways to engage with audiences and marketing partners alike,” said Mr. D’Vorkin. “My second e-book is focused on how Forbes over the last three years has charted its own course, learning from successes and failures alike, and how it is changing the culture of publishing.”

creating-the-new-newsroom

评论:Nigam Arora

“The Path Forward for the News Business recognizes that news is, indeed, a business and that innovative ways must be found to engage with audiences,” well said Lewis.

This is a simple truth that many, many still do not understand.

Recognition of this simple principle, in part, is responsible for the tremendous success of my paid newsletters. In my experience, the importance of new ways of writing the financial news that engages the readers in this era of short attention spans while providing profitable investing opportunities can not be overstated

Levis DVorkin 是新闻业老兵,他的自我介绍:

I’m the Chief Product Officer of Forbes Media. It’s been a long journey: The New York Times, Newsweek, The Wall Street Journal, a little tabloid TV, AOL — and I certainly don’t want to forget TMZ.

I lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in ’77, and my bout with the Cabbage Patch Dolls. I was the founder and CEO of True/Slant, which FORBES invested in and acquired three years ago.

I got hooked on the News business as the student editor of The Daily Iowan during the days of Vietnam, Watergate and Roe v. Wade. I can quote all the best lines from “All the President’s Men,” and I still think Howard Beale did it better than all the real-life pretenders who followed him. I owe so much to James Bellows — a truly gifted editor, an extraordinary human being and a mentor who was always there for me.

http://www.forbes.com/sites/lewisdvorkin/